Bonchon

“I was first introduced to Korean Fried Chicken while visiting South Korea on business. It opened my eyes to this new cuisine. Shortly after, I experienced Bonchon for the first time in New York City and instantly fell in love. As a member of the Bonchon team, I get to share that love with the rest of the world. Bonchon has now become the standard for Korean Fried Chicken and we’re just getting started.”

Flynn Dekker CEO BONCHON

Passion. Success. Chicken.

Born in Busan, South Korea in 2002 by Jinduk Seo, Bonchon "My Hometown" in Korean is the passion of Mr. Seo who dreamt of sharing the favorite flavors of his hometown with the world. For two years, Mr. Seo obsessively perfected Bonchon’s signature sauces and fried chicken. He brought the brand to NYC in 2006 and as he put it "When police were dispatched to manage traffic around the new restaurant, I knew we had a winning formula."

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Bonchon At A Glance

$1.39M AUVS*

110+ US Locations

25.4% 5 Year Growth Rate**

This amount reflects the average annual Gross Revenues for the 67 out of 104 franchised Bonchon Restaurants in the system that were in operation from January 1, 2020 through December 31, 2020 '('each a “Mature Restaurant”')', as published in Item 19 of our February 26, 2021 Franchise Disclosure Document. Of these 67 Mature Restaurants, 28 '('41.8%')' met or exceeded the 2020 yearly average Gross Revenues during the reported period, with the highest Gross Revenues earned being $2,938,025.27 and the lowest Gross Revenues earned being $450,053.25. The financial performance representation contained in Item 19 of our February 26, 2021 Franchise Disclosure Document also includes the median annual Gross Revenues for our Mature Restaurants in operation in the United States during the referenced period. A new franchisees results may differ from the represented performance. There is no assurance that you will do as well and you acknowledge that you accept that risk.

** 5 year growth rate in systemwide sales for the year ended December 31,2020.

Crunch heard ‘round the world

Irene Jiang, January 31st, 2020

BUSINESS INSIDER

Fast Casual's 2020

Top 100 Movers & Shakers

"We always get positive support from the corporate team. There is a willingness to invest in new technology to facilitate the growth of the brand."

- Mark Wang - Bonchon Reston

"I’m excited about the growth potential of this brand. The core product is appealing to a broad audience, which gives me confidence in where this brand can go. I consistently receive positive comments from our customers. The brand continues to innovate and it’s simply a matter of time before they’re the #1 fried chicken brand."

- Kevin Bang - CA Franchisee

"The moment we tried the product, we fell in love. The brand creates an obsession and when I found it, it seemed like something our Virginia area would love. So far, that has been more than true."

- Franchise Owner - VA

Steven Shields

West Region

Director of Franchise Sales

stevens@bonchon.com

Steve Sweetman

East Region

Director of Franchise Sales

stephen@bonchon.com

NEW YORK REQUIRED NOTICE

This advertisement is not an offering. An offering can only be made a prospectus first filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

CALIFORNIA REQUIRED NOTICE

These franchises have been registered under the Franchise Investment Law of the State of California. Such registration does not constitute approval, recommendation or endorsement by the Commissioner of Business Oversight that the information provided herein is true, complete and not misleading.

THIS IS NOT A FRANCHISE OFFER. A FRANCHISE OFFER IS MADE ONLY UPON DELIVERY OF OUR FRANCHISE DISCLOSURE DOCUMENT. NO FRANCHISE OFFER IS DIRECTED TO ANY RESIDENT OF A STATE REQUIRING FRANCHISE REGISTRATION OR AN EXEMPTION THEREFROM, AND NO FRANCHISE MAY BE SOLD IN ANY SUCH STATE, UNTIL THE FRANCHISOR OBTAINS AN EFFECTIVE REGISTRATION IN THAT STATE OR QUALIFIES FOR AN EXEMPTION THEREFROM.