Bonchon

“I was first introduced to Korean Fried Chicken while visiting South Korea on business. It opened my eyes to this new cuisine. Shortly after, I experienced Bonchon for the first time in New York City and instantly fell in love. As a member of the Bonchon team, I get to share that love with the rest of the world. Bonchon has now become the standard for Korean Fried Chicken and we’re just getting started.”

Flynn Dekker CEO BONCHON

Passion. Success. Chicken.

Born in Busan, South Korea in 2002 by Jinduk Seo, Bonchon "My Hometown" in Korean is the passion of Mr. Seo who dreamt of sharing the favorite flavors of his hometown with the world. For two years, Mr. Seo obsessively perfected Bonchon’s signature sauces and fried chicken. He brought the brand to NYC in 2006 and as he put it "When police were dispatched to manage traffic around the new restaurant, I knew we had a winning formula."

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Bonchon At A Glance

$1.68M AUVS*

120+ US Locations

76.8% 5 Year Growth Rate**

*Figure reflects the average annual Gross Revenues for 105 of the 122 franchised Bonchon restaurants in the system that were in operation from January 1, 2022 through December 31, 2022 (each a “Mature Restaurant”), as published in Item 19 of our March 7, 2023 Franchise Disclosure Document. Of these 105 Mature Restaurants, 45 (43%) met or exceeded the 2022 yearly average Gross Revenues during the reported period, with the highest Gross Revenues earned being $3,785,506 and the lowest Gross Revenues earned being $424,677. The financial performance representation contained in Item 19 of our March 7, 2023 Franchise Disclosure Document also includes the average and median annual Gross Revenues information for our Mature Restaurants in operation in the United States during the 2019, 2020 and 2021 fiscal years. A new franchisee’s results may differ from the represented performance. There is no assurance that you will do as well, and you must accept that risk.

** 5 year growth rate is based on number of units for the year ended December 31, 2022

Crunch heard ‘round the world

Irene Jiang, January 31st, 2020

BUSINESS INSIDER

TOP 10 INNOVATIVE RESTAURANTS

Fast Casual's 2022

Top 100 Movers & Shakers

"We always get positive support from the corporate team. There is a willingness to invest in new technology to facilitate the growth of the brand."

- Mark Wang - Bonchon Reston

"I’m excited about the growth potential of this brand. The core product is appealing to a broad audience, which gives me confidence in where this brand can go. I consistently receive positive comments from our customers. The brand continues to innovate and it’s simply a matter of time before they’re the #1 fried chicken brand."

- Kevin Bang - CA Franchisee

"The moment we tried the product, we fell in love. The brand creates an obsession and when I found it, it seemed like something our Virginia area would love. So far, that has been more than true."

- Franchise Owner - VA

Steve Sweetman

South Region

Sr. Director of Franchise Sales

franchising@bonchon.com

Dawn Eriksen-Foy

North Region

Director of Franchise Sales

franchising@bonchon.com

NEW YORK REQUIRED NOTICE

This advertisement is not an offering. An offering can only be made by a prospectus first filed with the department of law of the State of New York. Such filing does not constitute approval by the department of law or the Attorney General for the State of New York.

CALIFORNIA REQUIRED NOTICE

These franchises have been registered under the franchise investment law of the State of California. Such registration does not constitute approval, recommendation or endorsement by the commissioner of financial protection and innovation nor a finding by the commissioner that the information provided herein is true, complete and not misleading.

THIS IS NOT A FRANCHISE OFFER. A FRANCHISE OFFER IS MADE ONLY UPON DELIVERY OF OUR FRANCHISE DISCLOSURE DOCUMENT. NO FRANCHISE OFFER IS DIRECTED TO ANY RESIDENT OF A STATE REQUIRING FRANCHISE REGISTRATION OR AN EXEMPTION THEREFROM, AND NO FRANCHISE MAY BE SOLD IN ANY SUCH STATE, UNTIL THE FRANCHISOR OBTAINS AN EFFECTIVE REGISTRATION IN THAT STATE OR QUALIFIES FOR AN EXEMPTION THEREFROM.